Sandhai Website SEO

INZRA web design and seo services
INZRA web design and seo services

Project information

In the competitive online landscape, search engine optimization (SEO) plays a crucial role in driving organic traffic, increasing visibility, and ultimately, growing business opportunities. This case study focuses on the SEO efforts undertaken for, a leading e-commerce platform in the UAE specializing in home goods and furnishings. By implementing effective SEO strategies, aimed to enhance its online presence, attract a larger audience, and achieve sustainable business growth.

Background: had a robust e-commerce platform offering a wide range of home goods and furnishings. However, despite having a user-friendly website and quality products, the company struggled to generate substantial organic traffic and rank prominently in search engine results pages (SERPs). Recognizing the importance of SEO, decided to invest in optimizing their website to improve its visibility and increase organic traffic.


  1. Improve Search Engine Rankings: aimed to rank higher on relevant search engine queries, particularly for targeted keywords related to home goods and furnishings in the UAE market.

  2. Increase Organic Traffic: By improving search engine rankings, the goal was to attract a larger volume of organic traffic to the website, resulting in a higher number of potential customers.

  3. Enhance Conversion Rates: Once visitors arrived at the website, the focus was on optimizing the user experience and implementing effective conversion rate optimization strategies to increase the number of conversions.


  1. Keyword Research: In-depth keyword research was conducted to identify relevant and high-traffic keywords specific to the home goods and furnishings industry in the UAE. This involved analyzing search volume, competition, and user intent to identify the most valuable keywords to target.

  2. On-Page Optimization: On-page SEO elements were optimized to align with the targeted keywords. This included optimizing meta tags, headings, URL structure, and incorporating keywords strategically within the website’s content to improve relevance and search engine visibility.

  3. Content Creation and Optimization: High-quality and informative content was created, focusing on topics of interest to the target audience. This included blog posts, product descriptions, and guides related to home goods and furnishings. The content was optimized for SEO, ensuring keyword integration, proper formatting, and providing value to users.

  4. Technical SEO Audit: A thorough technical SEO audit was conducted to identify and address any website issues that could impact search engine rankings and user experience. This involved optimizing website speed, fixing broken links, improving mobile responsiveness, and implementing structured data markup for enhanced search engine visibility.

  5. Link Building: A strategic link-building campaign was implemented to acquire high-quality backlinks from reputable websites in the home goods and furnishings industry. This involved outreach to industry influencers, guest blogging, and partnerships to increase the website’s authority and credibility in the eyes of search engines.

  6. Local SEO: Given’s focus on the UAE market, local SEO strategies were employed to improve visibility in local search results. This included optimizing Google My Business listing, obtaining positive customer reviews, and ensuring accurate business information across online directories.


  1. Improved Search Engine Rankings: witnessed a significant improvement in search engine rankings for targeted keywords. The website began ranking prominently on the first page of SERPs, allowing it to capture a larger share of organic search traffic.

  2. Increased Organic Traffic: As a result of improved search engine rankings, the website experienced a substantial increase in organic traffic. More users discovered the website through relevant search queries, resulting in higher visibility and brand exposure.

  3. Enhanced User Engagement: The implementation of SEO best practices and the creation of valuable content contributed to increased user engagement. Visitors spent more time on the website, explored various product offerings, and engaged with informative blog posts and guides.

  4. Higher Conversion Rates: With the focus on optimizing the user experience and implementing conversion rate optimization strategies, observed an improvement in conversion rates. Visitors were more likely to make purchases, leading to increased revenue and business growth.

  5. Brand Authority and Credibility: The strategic link-building efforts helped establish as an authority in the home goods and furnishings industry. The acquisition of high-quality backlinks from reputable websites boosted the website’s credibility in the eyes of search engines and potential customers.


Through a comprehensive SEO strategy encompassing keyword research, on-page optimization, content creation, technical enhancements, link building, and local SEO, successfully improved search engine rankings, increased organic traffic, and achieved business growth. By investing in SEO and aligning their website with the best practices of search engines, was able to enhance its online visibility, attract a larger audience, and drive meaningful conversions. This case study highlights the effectiveness of SEO as a powerful tool for businesses seeking sustainable growth in the highly competitive digital landscape.

INZRA web design and seo services
1 st page Keywods Ranking more than 50 of

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